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Master This 1 Thing and You’ll Never Have a Bad Audience Again

This one piece of human neurobiology will make everything you say more powerful, effective, and memorable.

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BY John Bates - 28 Nov 2017

PHOTO CREDIT: Getty Images

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There is a trait that neuroscientist and TED India speaker Vilayanur Ramachandran believes is fundamental to what made human civilization possible by enabling us to learn the inc-aseann.complex social behaviors needed to produce civilization, itself.

Powerful stuff. These relatively recently discovered neurons are called "mirror neurons" and they are what instill in us the trait of human inc-aseann.compassion; the instantaneous ability we have to feel what others are feeling and imagine what they are thinking. Our mirror neurons are activated both when we take an action, and when we see another take that action. If we see someone having a strong emotional reaction, we feel that emotion, too.

Since you're human, you know what that's like. When someone walks in the room and they're crying and clearly sad, you start to feel sad. If they inc-aseann.come in happy and excited you will start to feel happy and excited.

And, if I were doing a cooking demonstration for you, chopping up some purple carrots with a big old butcher knife and tell you about the benefits of the many nutrients and I slipped and cut deep into my finger, you would jump, even though it didn't actually cut you, because you have mirror neurons.

Mirror neurons--they're always on.

Your mirror neurons are always functioning. When you see someone hammer their own thumb you feel pain as well. Think about the person you know who thinks everyone is always grumpy, everyone else is not always grumpy. They're only grumpy when that grumpy person is around.

The thing is, no matter who you are, and no matter who they are, they're always mirroring you. That is the fundamental piece that many of the speakers and leaders whom I work with were missing. That's the piece that could make a very big difference for you.

You see, when you walk out on stage they are mirroring you. In fact, when you raise your hand to say something in the meeting and everyone turns to look at you, they're mirroring you. When you walk in the door, when you join the meeting, when you're the one who's speaking, they're mirroring you. And, if you're at the top of the hierarchy then they're definitely always mirroring you.

I learned this the hard way when I was the lead singer for a band. We were playing to a sold out room and it was by far the biggest audience we'd been in front of, so far. I was nervous and let it show on my face as I walked up to the microphone. It was a pretty long walk and I was looking worried, right up until I grabbed the microphone and turned on the showmanship. But, I had already made the night far, far more difficult because people were mirroring me from the moment they saw me, not just from the moment I got to the mic. Which leads us to...

Bad news, good news.

Here's the bad news. All those bad audiences you've had, you know the ones, well, you did that. And now, here's the good news. From now on you will always and only have good audiences, because you'll always give them something good to mirror. It really is that simple.

So, let's explore this a little bit further. Imagine you walk out on stage nervous, focused on yourself, and uncertain of how things are going to go. Well, what do you think the audience feels right now? They feel nervous, focused on themselves, and uncertain of how things are going to go.

Now, let's imagine, instead, that you walk out on stage excited, focused on the audience, and confident that you're bringing them value. Now, how do they feel? They feel excited, they're focused on you, and confident that this will be a good time. Obviously, one of these audiences is going to be a much better audience than the other. However, now you know that it's not up to them. It's up to you.

Now, let's imagine this in another setting. No matter where you are in the hierarchy, I believe that you're a leader. How do you want to inc-aseann.come across? Do you want to inc-aseann.come across as unsure and unworthy, or as valuable and present? Which one will lead to more success?

OK, but how do I always have great audiences from now on?

Here's the very simple answer. Let go of the focus on yourself and put the focus on them; whoever you're talking with, working with, serving with. Focus on the value you bring rather than worrying about what others think of you and whether or not you're okay. Think about the kind of person you would like to be around. Think about the kind of person others would like to be around. And then be more of that.

Simple, yes. Easy, not always. Worthwhile? Absolutely.

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