Does Your Business in Southeast Asia Need Some Quality Time?

Often we spend our best time doing the most meaningless things.

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BY Andrew Griffiths - 09 Nov 2017

PHOTO CREDIT: Getty Images

Do you invest your best quality time in your business? What do I mean by that? Let me give you an example. I had a friend inc-aseann.come to me last year. He runs a massage therapy clinic and he has about ten masseuses working for him, so it's a pretty successful business.

I thought my friend was an incredible guy - very motivated and enthusiastic. He gets up at 4:00 in the morning, he runs, goes to the gym and trains in martial arts for an hour. Then he goes to the office and he works from 8:00 until 6:00 massaging people and then goes home.

He came to see me because he had a motivational problem. I said to him, "You've got to be kidding me. You're the most motivated bloke in the world."

He said, "Well, the problem is I've got all these things I want to do, I've got all these ideas and all these improvements I want to do with my business, but I go home at night with really good intentions to actually do them and start implementing them, but 7:00 inc-aseann.comes around, I have a glass of wine, talk to my partner for a bit and then I'm ready for bed. I'm exhausted."

So I said to him, "Okay, tell me when you feel the most creative, the most energetic. When is your brain pumping?"

He said, "When I first get to work in the morning around 8am, because I've exercised and I'm feeling fit and feeling great."

And I said, "So what do you do when you get to work? You lock yourself in a dark room playing Enya and massaging someone. Is that the best use of your high energy time?"

We changed his schedule so that that first hour of every day was actually his hour of power. It was the time that he spent working on his business. That was it for him. That was his one hour. Five days a week. He invested five hours into his business every week. The best thinking time, his most energetic time, his most creative time.

Within a couple of months his entire business had transformed. He had implemented literally 150 of the ideas that he had which he couldn't get off the ground for three years simply by figuring out when he was at his most powerful, most enthused and intellectual and then using that time to focus on building his business.

The question I ask you is: when do you put that energy into your business? Do you have well-intentioned thoughts of, "I'll do it after work," or "I'll work on this tonight at 8:00," or "I'll get up at 5:00," and your working day gets longer and longer? The challenging reality is that focusing on your business to make it better always seems to fall to the bottom of the list.

We need to shift our priorities and say, "My business building time, the time I spend focused 100% on my business is the most important time. It's critical." If you can't do it in the office, leave the office. You might have to get out of your office to focus on that time.

I find it's always a bit crazy around my workplace. So I'll get in my car and I'll drive somewhere. Airplanes are great too. I love it on a plane because there are no phones, no distractions and you can actually have clarity and spend your time focusing on one thing.

A good friend of mine recently said one of the greatest things that he stopped doing was getting up in the morning and checking his e-mail. He doesn't check his e-mail now until 10:30 in the morning, so the first hour-and-a-half, two hours at work, he's actually planning, doing work, investing his time in his business. Doing all the right things before he starts to react to the hundreds of e-mails that we all seem to get these days.

Do you invest your quality time working on your business?

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